From the latest and final university project. I chose to design a store which has an accent theme of the 1950; to combine 2010s recession with 1950s rationing. The store aims to encourage people to bake for themselves at home while also buying freshly baked cakes in store. The main focuses of the project were simple 'how to?' movie's and recipe cards which corresponded with the cake you bought; so carrot cake = carrot cake recipe.
The movie uses simple graphics to illustrate step by step instructions to baking a specific cake; the storyboard shown in second image
The recipe cards are part of the take-away box. The folds of the box are perforated so the recipe card can be detached from the sides; please see the second to last photograph for this.
Gift boxes were designed so a cake or muffin can be bought as a gift. They do not contain recipe cards, though they are finished with a decorative ribbon.
Finally, packaging for ingredients such as flour, sugar and baking powder were designed.
All of the packaging design can be see in the final photograph below.
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