It was a risky thing to do, but I just couldn't help playing around with a few rebranding idea's for my friends company before actually telling her what I was up to. Half way through setting myself this project, I suddenly realised that she might actually hate what I've done and take great offence to this rebranding gesture. Thankfully though, after humbly approaching her with the ideas she loves it and isn't at all offended. Though she would like to have a rebrand which keeps certain elements to her current brand, she has said she'd love for me to take this project on. It's a good start and I'm looking forward to continuing with this project.
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